In the simplest sense, the best Web sites are those that serve the purpose of their owners. There are difference in using a website for business. For some businesses, a Web site provides the backbone of the company’s retail operation. For many other companies, the site offers an adjunct source of sales revenue along with their brick-and-mortar operations. Some businesses use a Web site primarily for promoting their products or services and keeping their name in front of the public.
The best Web sites are user-friendly, visually appealing, entertaining, informative, and updated. To make it more effective you should remember that less can be more and so overcrowding a page will not be a good idea. If you are selling items, make sure your product photos are large enough to see clearly; try to illustrate the key features. Title each page so that they are easily located by the user and by search engines. Additionally, try to be concise with text. You can always have readers click to get more information.
Make your home page the center of activity by making sure it is always easy to return to. Clearly define the purpose of the site and create an image on your home page. You need to be sure the color of your text is easy to read against the background you’ve selected. Experiment with different colors to see which creates the best presentation. The site should load quickly; graphics and animations should not slow it down.
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