The web site is a tool and you are the mastermind before it. You probably already have no confusion about having a web site to boost up your business initiatives. Whatever the size of the business is, you need to keep up with the time, your customers and recent trends. But before starting anything you need a solid plan unless you want to cry over split milk. It can be assumed that you are very sure about what are you selling and can assess the demand in the society for the product.
Your website serves mainly two things for you. One, it is your showroom that helps the window-shoppers to peer at your product. You must think of some ‘Wao factors’ in the design. So a visitor must have to halt at least a few seconds more on the page than he thought. And only art should not be enough for it. Cliche type of presentation can drive anyone up the wall. The best product with best price will always catch up visitor’s eyes. Suppose you are selling ornaments. You must think of categorizing all of them in different sections. But on the home page you should not leave your visitors to choose the category. With the option to navigate to other pages you need to present the best product with best prices; so that they will feel the urge to go to other pages to find similar offers.
On every page you can set up a text box to contact you about any inquiry they have. This will be your tool to email marketing later on. So just start with the pen and paper if you have a website. Provide your designer the best idea that you have developed with careful thinking.
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