For the initial phase, the website builder has integrated widgets for Flickr, Twitter and RSS. Once a user creates a web page with SquareSpace, these widgets will allow the sharing of information across these platforms with great ease. In the absence of widgets, integrating third-party services requires data download from external websites. This significantly affects the platform speed. According to the official SquareSpace blog, the widgets will allow the website builder platform to access data in advance from third-party URLs. Thus, users will be able to share information from social networking websites without compromising on upload/download time.
To add a greater degree of flexibility, the widgets allow users to define how their social information is displayed on the web page. This is made possible through a style configuration panel integrated into the widget platform. The company expects heavy inflow of users’ social data, with the integration of these widgets. To this end, it has upgraded the storage server to the likes of New York Times and Gilt.
SquareSpace is planning to extend the scope of social widgets in the near future. According to the official blog, the next phase will allow integration with Digg and Delicious.
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