Social media is useful for almost every type of business. Don’t think that it is effective for big brands only. Size has little to do in choosing social media for marketing. By taking advantage of social media, businesses can be made more accessible, more spreading and ultimately you will be able to maintain long term connections. For a small business that is looking to increase traffic, social media can be a powerful tool.
Now-a-days facebook became the synonym of social media. Recent statistics showed that it has left it’s competitors far behind and still increasing the gap. But that does not mean that for business signing up with facebook is the only solution. You can make a bridge between your own web site and facebook. Creating a Fan Page with facebook allows a business to visualize and build a community that look at your site regularly. A business can update their Fan Page “status” to keep consumers informed and engaged with them.
That is also true for other media like twitter or my space. Pushing your consumers to connect with you on other sites, but not give them a reason to visit yours is not a good idea. Building and writing a blog may be time consuming, but it creates a way to connect with users on your own website. Additionally, creating useful content such as how-tos or industry insights can keep customers engaged.
Twitter connects you with your consumers in real-time via the web, desktop applications, and even mobile. So it’s popularity graph is increasing upwards. With Twitter, business owners are able to cater to their consumer’s needs instantaneously.
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