Salesmen in real life are some persons upon which we have mixed impressions. If somebody knock at the door and tell in brief about the product and gives the room to think of the product, that’s smart. But if somebody is droning on and on about a product you may get crazy and shut the door on his face. So the same psychology applies to your business website through which you want to sell something.
Well, a web site does not talk verbally but in content. If the visitor does not have smart navigation facilities will be bored by reading or viewing all the endless descriptions of the product. This type of boring web page do not allow to move to other pages except through a sequence of choreographed steps that the designer has planned. First the visitor has to read the introduction about the product. Then after a very long exposition on the first page, he is awarded with a link at the bottom that takes to a second page. Again, he has to endure the sermon on the second page before finding the link to move on. Even he has already decided to buy the product, he is forced to go through the whole sequence of steps before actually find the opportunity to buy the product.
Most people visiting a site to buy something are not there to read a long exposition. They are there to get a product. You need to give a product page with a detailed description about your product but that does not mean that you have to force everyone to read that detailed description before they can buy. Web designers should always provide a shortcut to the order form for your visitors.
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